BOBO

As Contract Brand Manager and Creative Designer for Bobo, Abby Bush Studio shaped the brand across both print and digital touchpoints, honoring the charm of its 1800s West Village townhouse setting. The work spanned menus, postcards, and hand-drawn illustrations, alongside email campaigns and short-form video content. Each element was developed with an editorial sensibility -balancing intimacy and refinement to reflect Bobo’s distinct point of view as a modern French dining destination.