Abby Bush Studio led the redesign and development of
Casa Nela’s website during a period of growth, supporting the expansion of its flagship brand, Rosemary’s. The project was created with a clear objective: to attract and onboard 200+ new employees through a more compelling and cohesive digital presence.The work spanned creative direction across all visual and narrative elements, including directing and producing video, capturing original photography, and developing the site’s copy. The result is a fully integrated platform that balances brand storytelling with functionality—designed to engage prospective team members while reflecting the warmth and identity of Casa Nela’s restaurants.
