OPLY

Abby Bush Studio led the brand development of Oply, an AI platform designed to help homeowners streamline, schedule, and coordinate home maintenance. The work began at the foundation-developing the name, logo, and core brand pillars, and establishing a clear voice to guide the product’s positioning and communication.

Building on this foundation, the project extended into the creation of a comprehensive visual system, including a library of over 150 custom icons designed to unify the user experience across the platform. Each element was developed with clarity, consistency, and scalability in mind—balancing function with a refined visual language to support intuitive navigation and a cohesive brand presence throughout the app.