SENET

Abby Bush Studio developed the brand identity for Senet, a New York-based, coastal-inspired lifestyle brand, centered around a suite of hand-illustrated drawings & custom type. The work captures a sense of ease and escapism, balancing expressive illustration with a refined, modern sensibility. Designed to live across garments and brand touchpoints, the visual language feels both personal and elevated—bringing a fresh, considered perspective to coastal dressing.